Boosting Brand Impact and Partnerships for a Hospitality CEO

The Goal

A leading UAE hospitality group engaged T&T to position its CEO as a visionary creative, with the goal of attracting strategic partnerships, securing media coverage, and drawing top senior talent, while also inspiring team members and showcasing the brand’s distinctive culture.

The Strategy

We began by distinguishing and establishing the CEO’s voice, blending personal and childhood stories with a playful, brand-aligned tone, while integrating industry insights to create original content that consistently went viral. After six months, we evolved the strategy by introducing video content alongside other formats to diversify and boost engagement. As his profile grew and business leads surged, we expanded our scope to manage the profiles of additional C-Suite leaders, showcasing the many facets of the company and its mission.

The Results

+3 Million
LinkedIn impressions in 1 year (+300% growth)
Expansion
Through his profile, the client successfully recruited two senior C-Suite Execs
1,000%
Increase in LinkedIn engagement, fueled by authentic conversations
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